LDO – Leaflet Distribution Organisation

Proud Members of the Leaflet Distribution Organisation

GPS tracked leaflet distribution BerkshireWe are a proud member of the LDO (Leaflet Distribution Organisation) which is a UK leading body defining the best practice in the leaflet distribution industry.  The Leaflet Distribution Organisation’s objective is to improve standards and ethics in the industry as a whole and all member companies are dedicated to following the LDO Code of Practice which outlines strict guidelines.  Members are continually monitored to make sure they are complying with these standards so you can be sure that we, as a member, are committed to the highest industry standards.

To become an LDO member, we underwent a strict application process which included reference checks with our clients to ensure we are fully compliant with the LDO Code of Practice.

Abracadabra Leaflet Distribution was initially established to provide both reliable and ethical leaflet distribution across Southern England.  We have been committed since day one to providing a consistently high quality and professional performance in the industry and this is rooted in our motivated and well-paid workforce.  As a member of the LDO we guarantee an excellent leaflet distribution service which works closely with its clients in order to maximise the success of their leaflet delivery campaign.

 

A copy of the LDO code of practice is shown below and can be found by clicking here on the LDO website.

Code of Practice
1. This code relates to the service of door-to-door distribution. Door to door distribution is defined as the hand delivery of unaddressed items such as leaflets, magazines, booklets & directories to both residential and business addresses.
2. A member company must cooperate fully with the LDO with regards to any initial vetting, ongoing compliance or investigative processes that may result from a customer complaint.
3. The content of any members advertising must be representative of the service provided. It must be possible for a member company to prove any claims that it makes in its advertising. Its marketing must not be misleading.
4. Member companies must be able to demonstrate that they have in place both the resources and the systems to undertake work in the coverage areas they advertise.
5. Member companies must always ensure that they make their clients aware of their terms and conditions before entering into any contract.
6. The contract between a member company and its client must always state the quantity of items in the door drop as well as the area(s) and timeframe they are to be dropped. The methods used in the delivery must be made clear (e.g. solus, share plan, newspaper etc). The location of the store where items must be delivered to must be highlighted. The cost breakdown and any payment methods and terms must also be given.
7. Back checking processes must agreed at the time of contract.
8. Back checking results must be able to be provided to clients (ensuring compliance with the Data Protection Act 1998).
9. Member companies must have systems in place to ensure that all employees or subcontractors are respectful of homeowner’s properties and always endeavour to push any items completely through the letter box to avoid attracting opportunistic criminal activity.
10. Processes should be in place to ensure that all non-delivery notices on doors are honoured.
11. Members must hold full public liability insurance and contents insurance sufficient enough to cover clients stock.
12. Members are not permitted to declare themselves as members or use the LDO logo if they do not keep up with member fees, have their membership suspended or are expelled from the LDO.
13. It must be accepted by any member of their responsible for ensuring that the code is followed by all employees and subcontractors.
14. Members must never act in a manner which could damage the image of the LDO.
15. Members must include the LDO logo in all commercial correspondence and have the logo displayed on their website with a link to the LDO website.
16. The logo must not be used for promotional products or for any uses other than promoting door-to-door distribution.
17. The organisation has trademark on the organisation logo and the reserves rights to withdraw permission for its use in circumstances it sees inappropriate.
18. It is intended that companies comply with both spirit and the letter of this code.
19. Members must accept any formal written recommendations, disciplinary action or other sanctions applied by the organisation to ensure continuing commitment to the code. The organisation retains the rights to expel any member for breach of the code without refunding any membership fees.
20. A member company must not enter into a contract with any person or company who has criminal convictions for malpractice in the leaflet distribution industry.
21. Members must give a written undertaking to comply with the code prior to membership and on renewal.